ELITE: What are some ways a couple can change up their floral designs to make them a bit unique?
ATHABOLD: Tap into their personalities and preferences, and don’t be afraid to show that through the color choices and designs. We all love a Pinterest perfect wedding, but mostly this is your wedding, so it should reflect your personality, your life, and love stories.
ELITE: What’s your favorite venue style to work at, and why?
ATHABOLD: I truly love all types of venues – there are so many you can do, and I love to see how florals can truly transform a space! You can go rustic with barns or completely turn it into a black-tie event by bringing the right lighting, linen, furniture, and flowers.
ELITE: What’s your favorite floral installation to create?
ATHABOLD: Installation is a piece that genuinely will transform a space. It’s the most magical part of all designs and something your guests will experience and remember. I love a dramatic ceremony backdrop, a hanging installation over the dance floor, or a climbing garden against a wall. In creating an installation, we challenge ourselves to be purposeful, as opposed to just creating something for the sake of building it. Think about using an installation to create the ‘wow’ moment. When you unveil a space, you want the installation to guide the flow of the event. You can use an installation to distract and redirect attention from a specific feature that is less appealing.
ELITE: We love working with you, and we know you work with a lot of planners, not just us. Why do you think it’s essential that brides work with a planner, and how does that make things easier on your end?
ATHABOLD: We love working with planners. They help organize all the information, help the client shape their aesthetics vision for the day, regularly communicate on changes, and manage the logistics leading up to the big day. There are so many moving pieces in a wedding, and planners know every single detail that goes into the day. They’ll make sure nothing is overlooked or missed, and not to mention they help manage and prioritize the budget.
ELITE: How can a couple get started working with you? What’s the first step and how does the process work?
ATHABOLD: View our work on Instagram (@athabold) and our website (www.athabold.com) to get a sense of our style and aesthetics and send us an email! Let us know the date and location of your event, and we’ll get back to you on our availability and send you a questionnaire to get started!
We hope you enjoyed reading our interview. When you are ready to hire your Hudson Valley Floral Designer, make sure to reach out to Shuheng. Make sure to also check out some of our wedding collaborations with Athabold in our portfolio here.